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Tasya [4]
3 years ago
5

Which type of global marketing strategy works best when consumers share the same desires, needs, and uses for a product across c

ountries and cultures? multiple choice product invention communication adaptation promotion adaptation product extension promotion customization?
Business
1 answer:
sdas [7]3 years ago
4 0
Product extension is a global marketing strategy that works best when consumers share the same desires, needs, and uses for a product across countries and cultures. 

They typically use a brand name that is familiar and launch a new product under a familiar brand to see their interest in the item. This could be a new flavor of a drink, color of hair dye, smaller package size, healthier ingredients and so on. 
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