Question

Representatives from Kraft spent several months with consumers in their kitchens, attempting to understand what they wanted in ready to serve meals prior to the launch of Kraft Deli Creations. The observational approach Kraft used is called ------ research.
A) secondary
B) neuromarketing
C) experiential
D) ethnographic
E) questionnaire

Answer 1

Answer:

d. ethnographic research

Explanation:

Ethnographic research -

It is a type of research method , where the people tries to interact with the people in real life , in order to get the best and most pure information regarding the research topic , is referred to as ethnographic research .

The method is very effective and efficient to attain knowledge for the research topic .

Hence , from the given scenario of the question ,

The correct option is  d. ethnographic research .