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SOVA2 [1]
2 years ago
9

Mary, a sales representative for a small cleaning business, asks current customers for names of friends, customers and other bus

inesses that might be interested in the company's cleaning services. Mary is relying on ____ to identify potential customers.
Business
2 answers:
Fofino [41]2 years ago
8 0

Answer:

Mary is relying on <u>referral marketing</u> to identify potential customers.

Explanation:

Referral marketing is a method of spontaneously promoting a businesses products and services to new customers by word of mouth. This can happen through a variety of channels such as email, mobile, and social media.

Referral programs are formal programs that exists in some organizations instituted by employers to encourage employees to refer candidates for jobs at the company.

Referral programs benefit both the employer and the current employees. In some cases, a bonus can be earned if a referred candidate is hired.

Marta_Voda [28]2 years ago
4 0

Answer:

Personal referrals

Explanation:

A referral can be said to be the reference of a person or thing to another due to the abilities and services that the person/thing can offer. Before a referral can take place, the referrer has to have confidence as well as be able to vouch for the person or thing he.she is referring.

In the case of Mary, she is requesting names of friends of customers, businesses, etc that might be interested in her cleaning services from her existing customers.

This means that for her existing customers to be able to give out the information she requests of them, they must have great trust and confidence in her cleaning abilities as evidenced by the works that she has done for them.

Through this information given to Mary, she is able to get more potential clients and her service range continues to expand.

Cheers

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Using her beloved grandmother's recipe for fruit-filled empanadas, Marianna opens a drive-up kiosk specializing in these sweet t
lawyer [7]

Answer:

Franchising

Explanation:

Since Marianna wants to open additional locations, but she doesn't have a lot of start-up capital, the consolidation strategy for fragmented industries that she could utilize is franchising

Franchising is a business expansion model and marketing concept which can be adopted by an organization that does not have to put down additional capital for expansion.

The expanding firm (a franchisor) only needs to license its know-how, procedures, intellectual property, and the use of its business model, brand, and rights to sell its branded products and services to a franchisee.

The franchisee is the party to bring the capital for the expansion.

Much explains why most restaurants use this same strategy, e.g. KFC, Subway and McDonald's;

8 0
2 years ago
The local professional soccer team stadium displays an advertisement for domino’s pizza at halftime. What type of marketing it t
Vilka [71]

The type of marketing that this is is called business to customer strategy. This is called B2C marketing.

<h3> </h3><h3>What is a business to customer strategy? </h3>

This is a type of marketing strategy that has to do with the approach that businesses take to sell their goods and their services to the customers that they have.

The business here is utilizing the fact that they game is at the half time to sell their goods.

At this time, a lot of the audience would feel the need to be refreshed and would need something to eat

Read more on  business to customer strategy here:

brainly.com/question/24803497

3 0
2 years ago
In words, what does it mean when an economic consultant states:" kevin's income elasticity of red wine is equal to 6?
Lady_Fox [76]

When an economist says that "Kevin's income elasticity of red wine is 6" he means that if Kevin's income increases by 10%, the quantity of red wine demanded by Kevin rises by 60%. So, red wine is income elastic. Since the income elasticity is greater than 1, red wine is a luxury good for Kevin.


Income elasticity measures the change in the quantity of goods demanded relative to a change in income.

If an increase in income results in a decrease in the quantity of goods demanded, then that good is an inferior or cheap good. The income elasticity of a cheap good is negative.

If the demand for a good rises with an increase in income, then that good is a normal good. The income elasticity of normal goods is greater than zero.

If an increase in income results in a greater increase in the quantity of goods demanded, then that good is a luxury good. The income elasticity of a luxury good is greater than 1.

6 0
2 years ago
Smith Fabricating uses job costing and applies overhead using a normal costing system and uses direct labour cost as the allocat
nalin [4]

Answer:

Estimated manufacturing overhead rate= $40 per direct labor hour

Explanation:

Giving the following information:

This period's estimated overhead cost is $100,000 and an estimated direct labor cost of $50,000 and 2,500 direct labor hours.

To calculate the estimated manufacturing overhead rate we need to use the following formula:

Estimated manufacturing overhead rate= total estimated overhead costs for the period/ total amount of allocation base

Estimated manufacturing overhead rate= 100,000/2,500= $40 per direct labor hour

6 0
2 years ago
Two options are available for painting your house: (1) oil-based painting, which costs $4,800 and (2) water-based painting, whic
Arturiano [62]

Answer:

The answer is "Option C".

Explanation:

If options of different retained earnings are assessed, it must use the corresponding annual cost method for drawing a concrete conclusion. As per the task, which is defined in the attached file please find it.

6 0
2 years ago
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