Question

Once a firm has created its facebook page, it can devise advertisements and rely on facebook's targeting options to deliver those ads to the most appropriate customer segments. to make sure the communication is just right, companies can produce alternative versions and identify which advertisement is most effective. this is an example of

Answer 1

The answer is "experiment or experimental research".

Experimental research refers to the kind of quantitative research that deliberately controls at least one factors to figure out which factors casually affect different factors. Now many firms and companies are actively using this type of quantitative research on Facebook.