Question

Beta Cleaning Equipment Corp. has started the actual design and development of a new floor buffing machine. It has the details of manufacturing, marketing, and operations of the new product as well. According to the stage-gate process, what is the next stage of this project?
(A) Formation of a focus group to make sure the product meets user expectations
(B) Development of a business case to justify the project
(C) Launch of the product by producing it commercially and selling it
(D) Verification and validation of the new product and its marketing and production

Answer 1

Answer:

Letter A is correct. Formation of a focus group to make sure the products meets user expectations.

Explanation:

Using a focus group is an essential tool for an organization developing a new product that needs market research. The focus group is made up of a group of participants who come together for the purpose of analyzing a product or service marketing campaign and providing feedback on it.

There is a moderator responsible for listing questions about what is being reviewed, and ensuring that everyone contributes ideas and opinions. Companies typically use a variety of focus groups in different locations to ensure diversification of demographics, consumer behavior, purchasing history, and other relevant variables.

The biggest benefits seen from the focus group are: digital marketing tactics and rebranding.