Question

Telemarketers are often viewed by consumers in a negative manner as well, even though they are trying to provide service. Why do consumers have such a low opinion of telemarketing? What should be done to improve the image of the telemarketer? Why do you think so many businesses use telemarketing even though it annoys customers?

Answer 1

Telemarketing is highly effective even though most people will respond rudely or just hang up. But in the hundreds of calls a call rep. makes a day there will always be a few that get hooked on the spiel. I don't think anything can be done to improve the image other than not call during evening hours when it is most disruptive.