Answer:
<u>fostering competition</u>
Explanation:
By deciding to focus on a particular niche these smaller firms in effect foster competitions among other larger firms.
For example, if in a market for shoes, a small firm A, that is newly established decides to focus only on selling shoes for children after recognizing they cannot match up with an existing larger company B that sells a variety of shoes (both children and adult shoes). At a point in time when a number of small businesses are operating in this manner, the larger companies would recognize and account for their influence on the market.
Answer:
The answer is Place
Explanation:
In the marketing mix, the process of moving products from the producer to the intended user is called place. In other words, it is how your product is bought and where it is bought. This movement could be through a combination of intermediaries such as distributors, wholesalers and retailers.
Answer:
Total quality management.
Explanation:
Since Rhea's company sets specific goals for product features and reliability, offers incentives for achieving goals, and regularly solicits employee feedback on the causes of customer issues. These activities are part of a total quality management system.
A total quality management (TQM) can be defined as a management tool used to attain customer's satisfaction and improved productivity leading to long-term success in the business. The starting point or first step of the total quality management (TQM) is customer focus.
<em>Hence, in order to achieve a long-term success in customer satisfaction, organizations should use the total quality management approach by involving all of its employees with high standards and work ethics</em>.
Answer:
The management can make Elena a loyalty card holder or loyalty program member.
Explanation:
A customer loyalty program refers to a kind of reward program offered by a company to it's those customers who frequently purchase it's products or avail it's services.
Usually, under such loyalty programs, a customer is provided with a loyalty card, wherein for each purchases he/she makes, some loyalty points are earned. These loyalty points can collectively be redeemed later on, in the form of discounts.
So, in the current case, since elena is a frequent buyer of coffee on routine basis, the management can include her in their customer loyalty program and provide her with a loyalty card.
Such card will provide her with rewards and would make her feel privileged, strengthen her bond of loyalty with cuppo' coffee and may lead to increased customer share.
Answer: i think the third one maybe... (APEX)
Explanation: this should work
