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ozzi
3 years ago
6

Kellie wants to buy an expensive purse from a local accessory store. As a savvy consumer, Kellie wants to find an exact brand at

the right price. Which strategy will help an accessory store engage Kellie throughout her customer journey, from the time she begins research to the time she purchases the purse?
Business
2 answers:
Deffense [45]3 years ago
4 0

Answer:

An ONLINE TO OFFLINE STRATEGY

Explanation:

An online to offline strategy is a business strategy that is mostly utilized by some organizations to bring customers from the internet and many online platforms to come down to their physical shops and stores and make their purchases. It simply involves the ability to identify potential customers over the internet and other online platforms and then make judicious use of a lot of avenues, ways, and approaches through discounts and the likes to tempt or attract these identified potential buyers to now come over and buy from their stores and physical locations.

Now, Kellie who wants to find and buy the best brand at the right price can only be located and engaged through out her customer journey by an accessory store from the time she begins her research (online) to the time she would now make the actual purchase (offline) only if the store makes use of the ONLINE TO OFFLINE STRATEGY.

dolphi86 [110]3 years ago
3 0

Answer:

An online-to-offline strategy

Explanation:

Online-to-offline commerce, sometimes called or referred to as O2O, is a business model/strategy that looks for consumers in an online platform and carries them into the main world to buy goods in a physical stores. One part of online to offline ideas is the ability to make payment online and you can pick the product in a physical store location. From the time Kellie starts her research to be able to get her exact brand. The strategy best for the store to use so that Killie can get her exact brand is online to offline strategy so that she can purchase her purse.

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When a firm produces 50,000 units of output, its total cost equals $6.5 million. When it increases its production to 70,000 unit
Komok [63]

Answer:

The marginal cost of an additional unit of output is $145

Explanation:

The computation of marginal cost of an additional unit of output is shown below:

= Change in total cost ÷ change in production level

where,

Change in total cost = Increased cost -  previous cost

                                  = $9.4 million - $6.5 million

                                  = $2.9 million

Thus, change in total cost is $2.9 million

And, change in production level = New production level - existing production level

= 70,000 - 50,000

=20,000

Thus, change in production level  is 20,000

Now,

Apply the above values in the formula which is equals to

=  $2.9 million ÷ 20,000

= $145

Hence, the marginal cost of an additional unit of output is $145

8 0
3 years ago
Thirst, a beverage manufacturer, markets its products using the same strategy worldwide. However, the ethnicity contained in the
Umnica [9.8K]

Answer:

Glocalisation

Explanation:

Thirst, a beverage manufacturer is involved in glocalisation by marketing its products using the same strategy globally. However, the ethnicity contained in their ads and the music used in jingles change according to the place. This is to say that they make use of ads which is particular to a specific location taking their culture and language into consideration.

The term "glocalization" was coined by sociologist Roland Robertson in the Harvard Business Review, in 1980.

Glocalization is a combination of the words "globalization" and "localization".

Glocalization is used to describe the ability of a product or service that is developed and distributed worldwide to adjust and accommodate the consumer in a local market.

Consumers in the local market have different taste and preference. Glocalisation is the ability of a product sold globally to fit into the local market at different places. It is an expensive process but firms usually make more benefits from practicing glocalisation.

3 0
3 years ago
Darla owns a dress shop called Darla's Darling Dresses. During the past year, Darla sold some assets to upgrade her facility. Sh
Alexxx [7]

Answer:

Darla's amount realized on the sale is $800

Adjusted basis in the assets sold is $300

Producing a realized gain on the sale of $500

Explanation:

Amount realized = cash received + FMV of other property + buyer’s assumption of seller’s liabilities – seller’s expenses

Amount realized = 600 + 200 + 0 -0

= $800

Adjusted basis = initial basis – cost recovery deductions

Adjusted basis = 2500-2200 = $300

Gain or loss realized = amount realized – adjusted basis = 800-300

= $500

Therefore Darla's amount realized on the sale is $800 and the adjusted basis in the assets sold is $300, producing a realized gain on the sale of $500

8 0
3 years ago
In order to motivate our sales force to increase sales, we decided to increase our commissions and salaries and increase marketi
algol [13]

Answer:

Sales Revenue - Inconsistent

Cost of Goods Sold - Inconsistent

Commission - Consistent

Shipping expense - Inconsistent

Bad debt expense - Unexplained

Salaries - Consistent

Lease of distribution center - Consistent

Depreciation of fleet and equipment - Inconsistent

Advertising - Consistent

Office rent, Phone, Internet - Inconsistent

Explanation:

The increase in selling price will result in change in the revenue figure. The cost of distribution is increased due to handling the addition volume. This will result in an increase in shipping expense and cost of goods sold. Salaries and  commission of the staff will remain consistent as there will be no change due to increase of selling price.

8 0
2 years ago
Procter & Gamble determined that its Thermacare Heat Wrap was underperforming and lacked a desired level of growth potential
Kamila [148]

Answer:

Decline

Explanation:

there are four stages of product life cycle

1. introduction

2. growth

3. maturity

4.  decline

In decline stage growth declines as a result of decrease in demand. The best decision at this stage is to divest the asset. Since Thermacare heat wrap was under performing it must be in decline stage and divestment of the brand was done by Procter and Gamble

3 0
3 years ago
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