Question

Glasis is a type of paint made specifically for use on cars. An ad in Motor Trend magazine advising consumers to request their body shops use Glasis paint is an example of how a company uses ________.
Select one:

a. stealth marketing

b. a pull strategy

c. a push strategy

d. buzz marketing

e. viral marketing

Answer 1

Answer:

B. Pull Strategy

Explanation:

Glasis is a type of paint made specifically for use on cars. An ad in Motor Trend magazine advising consumers to request their body shops use Glasis paint is an example of how a company uses a pull strategy.