Question

In class, we talked about haagen-dazs and the company's initial plans for distribution of its ice cream. the initial plan was to use their own stores and ___________ distribution.

Answer 1

In class, we talked about haagen-dazs and the company's initial plans for distribution of it's ice cream. The initial plan was to use their own stores and selective distribution. Selective distribution is a useful tool since the supplier can refuse to sell to those dealers that do not comply with the set criteria.