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Ulleksa [173]
4 years ago
15

Silven industries, which manufactures and sells a highly successful line of summer lotions and insect repellents, has decided to

diversify in order to stabilize sales throughout the year. a natural area for the company to consider is the production of winter lotions and creams to prevent dry and chapped skin
Business
1 answer:
Romashka-Z-Leto [24]4 years ago
5 0
<span>Yes, it would be a natural progression for Silven Industries to diversify by entering into the production of seasonal products.They already have the expertise in the summer production line, so it just follows suit to now go in the direction of winter products.</span>
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________________analysis involves determining the appropriateness of training, given the company's business strategy, its resour
Andreyy89

Answer:

Organizational

Explanation:

Organisational analysis involves determining the appropriateness of training, given the company's business strategy, its resources available for training, and support by managers and peers. It is the process of evaluating systematically an organisation needs and capabilities which can give it a competitive advantage in the market. It could also be called internal analysis or company analysis.

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4 years ago
marcia strongly believes that loyalty in a relationship is very important. at her job, she is a purchasing agent. what two sets
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3 years ago
Which term refers to the first level of a product, which depends on the customer value it generates?
zmey [24]

Answer:

B. core benefit

Explanation:

A product can be defined as any physical object or material that typically satisfy and meets the demands, needs or wants of customers. Some examples of a product are mobile phones, television, microphone, microwave oven, bread, pencil, freezer, beverages, soft drinks etc.

According to the economist Philip Kotler in his book titled "Marketing management" he stated that, there are five (5) levels of a product. This includes;

1. Core benefit.

2. Generic product.

3. Expected product.

4. Augmented product.

5. Potential product.

The core benefit of a product can be defined as the basic (fundamental) wants or needs that is being satisfied, met and taken care of when a customer purchase a product.

<em>Hence, the term that refers to the first level of a product, which depends on the customer value it generates is generally referred to as a core benefit. For example, a hotel provides a comfortable and convenient bed to spend the night (sleep) when you travel for a vacation. </em>

4 0
3 years ago
Think of a firm that has attained a differentiation focus or cost focus strategy. Are its advantages sustainable? Why? Why not?
quester [9]

Answer:

Yes they are sustainable

Explanation:

The strategies mentioned in the question were laid out my Michael Porter and therefore, we can look analyse his model to understand whether these strategies are sustainable or not.

Porter has categorized strategies into 3 broad categories: Cost Leadership, Differentiation, and Focus strategies (all three are known as "Generic Strategies). Focus strategy is branched out into two sub-segments known as Cost Focus and Differentiation Focus.

Now, the question has already clarified that the strategies in question are both focus strategies. So lets understand what each entails.

Differentiation Focus: A strategy in which the company aims to gain market leadership in a focused market (a specific market) through strategic differentiaion. This strategic differentiaion involves offering a specialized service or a unique product in a niche market. Cost focus strategy is similar in the sense is that that the aim is to offer highly low cost products/services to a niche market. Because of the focus on these niche markets, company's develop a strong understansing of the consumer thereby developing strong brand loyalty with that particular customer base. The key ingredient, again, is that the competitive advantage is being harnessed by focusing just on a particular niche market. Another key component is that the companies using this strategy rely on the consumers in the target market having different needs, tastes, and requirements than consumers in other segments in the industry.

Now, these strategies by desig were put forth my Porter has being sustainable. Hence the term "generic strategies" in that they can be broadly used to create and sustain performance. The focus strategies as defined above are sustainable since they harness the power of having priority knowledge of their target market to provide appropriate services and products. The high brand loyalty and knowledge of consumers give them an edge over competitors (competitive rivalry). Supplier power depends on the nature of products being offered therefore it cant be taken into consideration. Buyer power can be managed since you are prodiving unique service offerings to unique customers. Threat of substitution depends on the product and service offering. Threat of new entry by larger player exists, but due to the focus that the company had in the target market, barriers to entry (long strong brand loyalty) can be developed.

7 0
4 years ago
Why is it important that a budget be balanced? If your budget does not
IrinaVladis [17]

Answer:

decreases interest rates, increases investment, shrinks trade deficits and helps the economy grow faster in the longer term.

8 0
2 years ago
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