Answer:
Sales promotion
Explanation:
Sales promotion is a marketing strategy of stimulating the demand for a product by offering attractive incentives to customers or retailers. Sales promotion aims at increasing the sales volumes of a product. It involves the use of persuasive tactics to convince the customer to buy. The effects of a sales promotion are usually short-term but may lead to the acquisition of long term customers. Some of the sales promotions commonly used include
- Issuing discount coupons.
- Free gifts
- Discount vouchers
- Loyalty cards
<span>It is reasonable to assume that sales supervisor reports to a sales manager, who would report to the general manager. The advertising manager would report to this same general manager.</span>
