Answer:
Marketing myopia
Explanation:
Marketing myopia is a term that describes a situation in which a business or company is more focused on the products it offers rather than the customers. This term was coined by Theodore Levitt. Cullen and MacNeil’s can be said to be suffering from marketing myopia as the company’s program doesn’t take account of the changing lifestyle of the customers which tends to align towards electronic media, and as such would only be assuming there are no competitive substitutes for whatever products they are offering. We can say the company does not have the interest of customers at heart.
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In citing the source in MLA format, Fatima should place the
title as the first to be read or written, followed by the author and citation
in the end. So it should be, “Benefits of Laptops” by Michael Gray. Technology
Now, August 2, 2013. Web. March 16, 2014.
Answer:
$21,000
Explanation:
initial investment $25,000
we need to determine the expected value of every possibility:
- $15,000 loss ⇒ 20% x $10,000 = $2,000
- $29,000 loss ⇒ 15% x $5,000 = $750
- $40,000 gain ⇒ 5% x $65,000 = $3,250
- break even ⇒ 60% x $25,000 = $15,000
total expected value = $21,000
