The objective of test marketing is <span>to determine the reactions of potential customers in a market situation.
Businesses will often do test marketing before launching a product to see how potential customers will react if it were real. If they do a test with a test market and the product is a flop, it could show that in a real situation the products wouldn't sell.
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Answer:
The correct answer is letter "E": preparation and incubation.
Explanation:
English professor Graham Wallas (1858-1932) proposed a model to explain the steps the human brain follows in the creative process. Those steps are <em>preparation, incubation, illumination, </em>and <em>verification</em>. In the preparation stage, individuals define a problem and its dimensions. In the next step, incubation, the problem is analyzed only internally for reflection.
Explanation:
The adjusting entry is as follows:
Supplies expense A/c Dr $370
To Supplies A/c $370
(Being supplies account is adjusted)
The Supplies expense is calculated below:
= Beginning Supplies balance + purchase an additional office supplies - supplies on hand
= $500 + $3,500 - $950
= $3,050
Simply we debited the supplies expense account and credited the supplies account for $3,050
Answer: Buyer dependency
Explanation: Buyer dependency refers to the situation when the supplier of a commodity is heavily dependent on one or two buyers for operating effectively in the market. This situation is common to those organisations that do business to business sales operations.
In the given case, Zimway made a majority of sales to couture and the other buyers purchase from it in small quantities.
Hence, from the above we can conclude that this case illustrates Buyer dependency.
Option C. If the cross-price elasticity of two goods is negative, then the two goods are <u>complements.</u>
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What is Cross-Price Elasticity?
- Cross-price elasticity measures how sensitive the demand of a product is over a shift of a corresponding product price.
- Often, in the market, some goods can relate to one another.
- This may mean a product’s price increase or decrease can positively or negatively affect the other product’s demand.
- A price increase of a complementary product will lead to lower demand or negative cross-price elasticity, and a price increase in a substitute product will lead to increased demand or a positive cross-price elasticity.
- Unrelated products have zero cross-price elasticity.
- For substitute products, an increase in the price of a substitute product increases the demand for the competing product.
- This is often because consumers always try to maximize utility.
- The less they spend on something, the higher the perceived satisfaction.
To know more about cross- price elasticity , refer:
brainly.com/question/15308590
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