Question

Ruth is a mother of two, loves to travel, is a member of a book club, enjoys jogging, likes to wear the latest fashions, and is a police officer. All of these diverse needs and interests influence her choice of the goods and services she buys. What does Ruth have?a. a component lifestyleb. a segmented buying processc. a multicultural demographyd. a fragmented market orientation

Answer 1

Answer:

(A) A component lifestyle.

Explanation:

Component lifestyle:-It is choosing goods and services that fulfills one's various needs and interests rather than following a single, traditional stereotype.

So according to the question Ruth is a person having various interests and also a police officer by profession.So she has very diverse needs and interest and they affects her choice of goods and services because she wants goods and services that meet's her diverse needs.So her lifestyle is component.