The correct options are "A simple solution to a problem" and "Fear over a possible outcome".
This is a poster that was released by the United Kingdom's Royal Navy during World War II. It shows the image of a factory worker taking a break to smoke as we see the ships and destroyers in the background, while the ominous clock keeps on ticking.
<u>The intentions and message are very clear: if the workers waste time, the production rate of ships and destroyers will decrease; if that happens, the war will continue and it will take longer to win</u>. The poster is trying to push forward a simple solution (factory workers not taking breaks in order to win the war fast) to a much more complicated problem, as actually winning the war will require a lot more than that. In addition, the message and presentation use the fear brought by war to push workers to their limits in a rather cruel manner.
The poster was used during the WWII to make people manufacture without stopping.
The persuasive techniques used are:
<em>a simple solution to a problem: </em>the problem is represented by the worker who is smoking and relaxed. This attitude is not productive. The simple solution will be not to waste any time, even 10 minutes. Also, the phrase "Early stopping will make a late victory" is constructed on the solution to the problem caused by unproductive workers.
<em>fear over a possible outcome: </em>the exclamation in red is asking the viewer to pay attention. The fear of losing the war is present. The country, Great Britain, cannot stop manufacturing destroyers and cargo ships.
<em>association with a positive idea</em>: the idea of a possible victory is mentioned.
These persuasive techniques are not used:
-glittering generalities about the viewer: the pictures or the words do not refer to values that the viewers may strongly believe in. The poster is making people pay attention to the consequences of unproductive workers during the WWII:
-nostalgia that helps people recall the past: the poster has an imperative tone. It does not use any memory from the past. It makes reference to the current war time.