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Sunny_sXe [5.5K]
3 years ago
14

Managers are trying to decide on which variables to use in segmenting and selecting a target audience for marketing communicatio

ns about 5-Hour Energy-a potent energy drink. Which of the following variables are classified incorrectly as demographic or psychographic bases of market segmentation?
A. Individuals with an active lifestyle = psychographic.
B. Consumers living on the West Coast with high household incomes = demographic.
C. Senior citizens (65 years and older) = psychographic.
D. Long-haul truck drivers and college students = demographic.
Business
1 answer:
JulsSmile [24]3 years ago
7 0

Answer: Senior citizens (65 years and older) = psychographic.

Explanation:

Psychographic segmentation is simply segmentation that is based on the psychological characteristics of the consumer such as lifestyles, personality, social class etc while Demographics is the study based on factors like sex, age, and race.

Base on the above explanation, "Senior citizens (65 years and older) = psychographic" is the answer. It should be noted that this is demographic related and not psychological.

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Compute net income for 2019 by comparing total equity amounts for these two years and using the following information: During 20
satela [25.4K]

Answer:

net income during 2019 = $109,045

Explanation:

total stockholder equity 2018 = assets - liabilities = $293,500 - $79,245 = $214,255

total stockholder equity 2019 = assets - liabilities = $497,512 - $177,212 = $320,300

change in equity from 2018 to 2019 = $106,045

$33,000 can be explained by additional capital invested, and the remaining  $73,045 corresponds to change in retained earnings

change in retained earnings = net income - dividends distributed

$73,045 = net income - $36,000

net income = $109,045

7 0
3 years ago
Based in topic study materials, discuss how servant leadership contributes to competitive advantage in contemporary organization
Digiron [165]

Answer:

A servant leadership takes some additional season of theirs to engage the association’s culture that will cause the representatives to have great morals and in this way offer great administrations. It will be useful to the workers as they would have the option to deliver more in light of the fact that there will be a culture to concentrate in this manner would improve the gainfulness of the association, and in the long run improving the upper hand of the organization.  

A servant leadership demonstrates regard to representatives and by along these lines the workers get roused to give the association a decent notoriety helping it to increase serious. For example, in a client care association, the chief should demonstrate regard to the representative indicating hireling authority by giving the understanding the worker.  

Servant leadership pioneers consistently put their kin in any case. Treating the workers with genuineness, uprightness, and care and urging them an opportunity to time. For example, in a client relations association, the supervisor is required to give its representatives the right data about the association with the goal that they can advance the right data to the customers so as to improve the upper hand.  

A servant leadership has a solid conviction that accomplishment of an association can be accomplished by the commitment of each individual in the association. Consequently, the worker head will make solid groups that will collaborate and in the long run would make the business remarkable those different contenders

5 0
3 years ago
Gladys learns from her agent Phil that he has just received a full price offer from a minority couple. She tells Phil to pull he
GaryK [48]

Answer:

both Gladys and Phil

Explanation:

Based on the information provided within the question it can be said that in this scenario both Gladys and Phil are guilty of violating the Fair Housing Law.  The Fair Housing law completely outlaws the refusal to sell a house or property to someone on the basis of race, color, disability, religion, sex, familial status, or national origin. Which is exactly why Gladys and Phil removed the property and did not want to sell to the minority couple.

5 0
3 years ago
7. Valuing semiannual coupon bonds Bonds often pay a coupon twice a year. For the valuation of bonds that make semiannual paymen
Maurinko [17]

Answer:

A = $698,494.97 is the right answer.

And Assuming that interest rates remain constant, the T-note’s price is expected to Increase.

Explanation:

A. $698,494.97

B. $593,720.72

C. $838,193.96

D. $440,051.83

Solution:

First we need to see which among the four options is the correct value.

For that we need to find the rate:

Rate = Yield to Maturity/2

Yield to Maturity = 11%

So,

Rate = 11/2

Rate = 5.5%

Now, we need to find the Nper ( Number of periods for the loan)

Nper = 5 x 2 = 10 years.

Nper = 10 years

Now, we need to find PMT which is a financial function used to calculate the amount to be paid for the loan based on constant payments and interest.

PMT = (3%/2) x par value

PMT = (3%/2)x 1,000,000

PMT = 15000

Now, For future value, we have par value.

So,

Par Value = Future Value = FV = 1,000,000

Now, we have to find the PV = Present Value or the price of the bond.

For this we need to use PV function on excel.

Formula:

Price = - PV(Rate, Nper, PMT, FV)

Plugging the values in Excel like this and we get:

Price = -PV (5.5%,10,15000,1000000)

Price = $698,494.97

Hence, A = $698,494.97 is the right answer.

And Assuming that interest rates remain constant, the T-note’s price is expected to Increase.

4 0
2 years ago
The questions of economics address which of the following? Chec
katen-ka-za [31]

Answer:

What

How

Who

Explanation:

Because ALL economic resources are scarce, every society must answer three questions:

1. What goods and services should be produced?

2. How should these goods and services be produced?

3. Who consumes these goods and services?

5 0
3 years ago
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