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Sunny_sXe [5.5K]
3 years ago
14

Managers are trying to decide on which variables to use in segmenting and selecting a target audience for marketing communicatio

ns about 5-Hour Energy-a potent energy drink. Which of the following variables are classified incorrectly as demographic or psychographic bases of market segmentation?
A. Individuals with an active lifestyle = psychographic.
B. Consumers living on the West Coast with high household incomes = demographic.
C. Senior citizens (65 years and older) = psychographic.
D. Long-haul truck drivers and college students = demographic.
Business
1 answer:
JulsSmile [24]3 years ago
7 0

Answer: Senior citizens (65 years and older) = psychographic.

Explanation:

Psychographic segmentation is simply segmentation that is based on the psychological characteristics of the consumer such as lifestyles, personality, social class etc while Demographics is the study based on factors like sex, age, and race.

Base on the above explanation, "Senior citizens (65 years and older) = psychographic" is the answer. It should be noted that this is demographic related and not psychological.

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Answer:

The correct answer is letter "D": Reliability.

Explanation:

In customer care, the quality dimensions refer to a set of five (5) characteristics companies must pay attention to in implementing their operations to attract customers and ensure their loyalty. Those characteristics are: Reliability, Responsiveness, Assurance, Empathy, and Tangibles.

Reliability refers to providing a service the customers can trust. Most consumers prefer traditional methods than innovative because the first has been proven to work. Then, <em>if a university promotes itself as a very traditional campus with an old-world look and feel, where the facilities are manicured and the dorm rooms are large, it is focusing on the reliability aspect of service quality.</em>

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Alexxandr [17]
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What is the difference between explicit collusion and implicit​ collusion? Unlike explicit​ collusion, implicit collusion
lesya [120]

Answer:

The basic difference between both are explained below.

Explanation:

Explicit collusion is where firms meet and agree to charge the same price, and an example of implicit collusion is price leadership. Unlike explicit collusion, implicit collusion unlike explicit collusion, implicit collusion is where firms signal to each other without actually meeting and agreeing to charge the same price.

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mash [69]

Answer:

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