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Sunny_sXe [5.5K]
3 years ago
14

Managers are trying to decide on which variables to use in segmenting and selecting a target audience for marketing communicatio

ns about 5-Hour Energy-a potent energy drink. Which of the following variables are classified incorrectly as demographic or psychographic bases of market segmentation?
A. Individuals with an active lifestyle = psychographic.
B. Consumers living on the West Coast with high household incomes = demographic.
C. Senior citizens (65 years and older) = psychographic.
D. Long-haul truck drivers and college students = demographic.
Business
1 answer:
JulsSmile [24]3 years ago
7 0

Answer: Senior citizens (65 years and older) = psychographic.

Explanation:

Psychographic segmentation is simply segmentation that is based on the psychological characteristics of the consumer such as lifestyles, personality, social class etc while Demographics is the study based on factors like sex, age, and race.

Base on the above explanation, "Senior citizens (65 years and older) = psychographic" is the answer. It should be noted that this is demographic related and not psychological.

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hodyreva [135]

Answer:

a)647,000

b)658,000 yes as increase net income

c) 2,480,000

Explanation:

a) current net income :                                               842,000

less 13,000 x 12 increce in variable manufacturing  (156,000)

less increase in fixed MO                                        <u>     (39,000)  </u>

                                                                                      647,000

b)

Sales        3,200,000    (16,000 x 200)

Variable   <u> (1,408,000)</u>  988,000x16,000/13,000 + 156,000

Contribution  1,792,000

Fixed MO (819,000)  

Fixed S&A<u> (315,000)   </u>

Net Income 658,000

c)

\frac{Fixed\:Cost + Target \: Profit}{Contribution \:Margin \:Ratio} = Break\: Even\: Point_{dollars}

\frac{Contribution \: Margin}{Sales \: Revenue} = Contribution \: Margin \: Ratio

1,792,000 / 3,200,000 = 0.56

\frac{1,134,000 + 254,800}{0.56} = Break\: Even\: Point_{dollars}

4 0
3 years ago
The trial balance of Barger Company at the end of the accounting period, immediately prior to recording closing entries, showed
lesya692 [45]

Answer: $30,600

Explanation:

First calculate the earnings for the year.

Revenue is given. Expenses are also given and come out of revenue. Dividends also come out of revenue as well.

Retained Earnings for the year is therefore,

Retained Earnings for the year = Revenue - Expenses - Dividends

= 62,000 - 44,900 - 2,300

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This figure should be added to the retained earnings of the previous period to find the total balance.

= 14,800 + 15,800

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$30,600 is the closing Balance on Retained Earnings after closing entries.

8 0
3 years ago
What is the normal balance for the allowance for doubtful accounts (debit or credit), and why?
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The allowance for doubtful accounts has a normal credit account.

This account is a contra-asset account. Since assets have a normal debit balance, this account would have a normal credit balance.

7 0
3 years ago
How are manufacturers trying to reverse or counteract the negative environmental impacts of manufacturing? (Select all that appl
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The manufacturers are trying to counteract the negative environmental impacts of manufacturing by:

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The emission of carbon and waste from the manufacturing plant plays a part in the concentration of greenhouse gases on earth.

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Therefore, the Option B and E is correct.

Read more about environmental impact

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8 0
2 years ago
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Answer:

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