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Sunny_sXe [5.5K]
3 years ago
14

Managers are trying to decide on which variables to use in segmenting and selecting a target audience for marketing communicatio

ns about 5-Hour Energy-a potent energy drink. Which of the following variables are classified incorrectly as demographic or psychographic bases of market segmentation?
A. Individuals with an active lifestyle = psychographic.
B. Consumers living on the West Coast with high household incomes = demographic.
C. Senior citizens (65 years and older) = psychographic.
D. Long-haul truck drivers and college students = demographic.
Business
1 answer:
JulsSmile [24]3 years ago
7 0

Answer: Senior citizens (65 years and older) = psychographic.

Explanation:

Psychographic segmentation is simply segmentation that is based on the psychological characteristics of the consumer such as lifestyles, personality, social class etc while Demographics is the study based on factors like sex, age, and race.

Base on the above explanation, "Senior citizens (65 years and older) = psychographic" is the answer. It should be noted that this is demographic related and not psychological.

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An increase in u. S. Interest rates relative to german interest rates would likely ____ the u. S. Demand for euros and ____ the
Naya [18.7K]

An increase in US. Interest rates relative to German interest rates would likely reduce the u. S. Demand for euros and increase the supply of euros for sale.

<h3>What is the impact of an increase in interest rate on a country's currency?</h3>

When the interest rate of a country's currency increases, the value of that currency increases. As a result, there would be an increase in the demand for that currency relative to other currencies.

When the US interest rates increase relative to that of Germany, the value of the dollar would increase. This would lead to an increase in the demand for the dollar and a decrease in demand for the euros.

To learn more about currencies, please check: brainly.com/question/17180334

6 0
3 years ago
Consider a project with free cash flows in one year of $90,000 in a weak economy or $117,000 in a strong economy, with each outc
lozanna [386]

Answer:

B) $90,000

Explanation:

The market value of the unlevered equity can be calculated using the following formula:

Expected value = Σpx

Where:

p = the probability of each outcome =50% in this case for both weak and strong economy.

x = the present value of cash flow for each outcome which is $90,000 in case of weak economy and $117,000 in case of strong economy.

Expected value= 0.50(90,000(1+15%)^-1)+0.50(117,000(1+15%)^-1)

                         =0.50(78,260.87)+0.50(101,739.13)

                         =$90,000

So the answer is B) $90,000

5 0
3 years ago
In the past year, TVG had revenues of $3 million, cost of goods sold of $2.5 million, and depreciation expense of $200,000. The
beks73 [17]

Answer:

TVG

Times Interest Earned Ratio (TIER) = Earnings Before Interest & Taxes divided by Interest Expense

= $300,000/$$80,000 = 3.75 times

Explanation:

a) TVG Income Statement:

Revenue                $3,000,000

Cost of goods sold 2,500,000

Gross profit             $500,000

Depreciation             200,000

EBIT                        $300,000

Interest Expense       80,000

Pre-tax Income     $220,000

b) TVG's TIER shows the number of times that its earnings before interest and taxes covers the interest expense.  It shows the ability of the TVG to settle its maturing debt obligations from current earnings.  It is an important financial performance measure which potential investors in TVG will use to gauge the ability of TVG to meet financial obligations from the earnings it generates.

5 0
4 years ago
The bank charged another company's check against our account. This would be included on the bank reconciliation as a(n)?
xxTIMURxx [149]

When bank charged another company's check against our account this would be included on the bank reconciliation as a addition to the balance per books.

A bank reconciliation statement summarizes banking and business activities and reconciles a company's bank accounts and its financial records. A bank reconciliation statement confirms that the payment has been processed and the cash collection has been credited to your bank account.

Withdraw an outstanding check. This will give you a reconciled bank balance. Then, use the cash balance at the end of the business to add up the interest earned and any outstanding bills. Deduct all bank charges, penalties and NSF checks.

Procedures for verifying the accuracy of both company bank statements and cash accounts. - Must be completed at the end of each month. A common cause of differences between the bank's ending balance and the cash book's ending balance.

Learn more about reconciliation at

brainly.com/question/15525383

#SPJ4

5 0
2 years ago
What are the different types of contract? The different types of contract are express contract, ______ contract, unilateral cont
ladessa [460]
Implied is another type of contract.

I hope this help
7 0
4 years ago
Read 2 more answers
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