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Sunny_sXe [5.5K]
3 years ago
14

Managers are trying to decide on which variables to use in segmenting and selecting a target audience for marketing communicatio

ns about 5-Hour Energy-a potent energy drink. Which of the following variables are classified incorrectly as demographic or psychographic bases of market segmentation?
A. Individuals with an active lifestyle = psychographic.
B. Consumers living on the West Coast with high household incomes = demographic.
C. Senior citizens (65 years and older) = psychographic.
D. Long-haul truck drivers and college students = demographic.
Business
1 answer:
JulsSmile [24]3 years ago
7 0

Answer: Senior citizens (65 years and older) = psychographic.

Explanation:

Psychographic segmentation is simply segmentation that is based on the psychological characteristics of the consumer such as lifestyles, personality, social class etc while Demographics is the study based on factors like sex, age, and race.

Base on the above explanation, "Senior citizens (65 years and older) = psychographic" is the answer. It should be noted that this is demographic related and not psychological.

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Answer:

Black report as its Allowance for Doubtful Accounts at 12/31/20 of $25,200

Explanation:

The computation of the allowance for the doubtful account is shown below:

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6 0
3 years ago
25. A firm that uses weighted average process costing has 400 units in Beginning Inventory that are 80% complete. During the per
avanturin [10]

Answer:

Finished goods = $85,800

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Ending inventory = 480 x $11 = $5,280

3 0
3 years ago
To balance your checkbook, you should _____. add the withdrawals and subtract the deposits enter checkmarks for transactions tha
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4 years ago
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Selling price per unit = £0.63
ikadub [295]

Answer:

368 units

Explanation:

The Break-even point is calculated by dividing fixed cost by the contribution margin per unit.

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Contribution margin per units =£0.63 - £0.25

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5 0
3 years ago
he primary objective of financial accounting information is to provide useful information to the following: a. Regulators b. Man
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Answer:

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