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Sunny_sXe [5.5K]
3 years ago
14

Managers are trying to decide on which variables to use in segmenting and selecting a target audience for marketing communicatio

ns about 5-Hour Energy-a potent energy drink. Which of the following variables are classified incorrectly as demographic or psychographic bases of market segmentation?
A. Individuals with an active lifestyle = psychographic.
B. Consumers living on the West Coast with high household incomes = demographic.
C. Senior citizens (65 years and older) = psychographic.
D. Long-haul truck drivers and college students = demographic.
Business
1 answer:
JulsSmile [24]3 years ago
7 0

Answer: Senior citizens (65 years and older) = psychographic.

Explanation:

Psychographic segmentation is simply segmentation that is based on the psychological characteristics of the consumer such as lifestyles, personality, social class etc while Demographics is the study based on factors like sex, age, and race.

Base on the above explanation, "Senior citizens (65 years and older) = psychographic" is the answer. It should be noted that this is demographic related and not psychological.

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Iris, a calendar year cash basis taxpayer, owns and operates several TV rental outlets in Florida, and wants to expand to other
ivanzaharov [21]

Answer:

Expense $23,000 for 2014

Explanation:

The computation is shown below:

Given that

Amount spent on investigating the TV rental stores is $14,000 in south Carolina

And, the amount spent  on investigating the TV rental stores is $14,000 in Georgia is $9,000

So, the expenses that should be spent in the year 2014 is

= $14,000 + $9,000

= $23,000

The same is to be considered

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3 years ago
The use of the Certified Public Accountant title is regulated by Question content area bottom Part 1 A. state law through the li
marshall27 [118]

Answer:

1.C

Explanation:

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5 0
2 years ago
You’ve been called in to consult with a small startup company that needs advice on how to set up its computer systems and networ
Ilia_Sergeevich [38]

Answer:

focus on a client-server model

Explanation:

In this scenario, the best advice that can be given would be to focus on a client-server model. Since almost all of the applications that will be used by the employees are server-based it would be best to focus on only implementing the minimum necessary hardware for the 30 employees. So much so that they are able to access the server correctly but without adding excessive hardware power that would simply be overkill. Since the company already has all the necessary LAN switches it would be fairly simple to connect all of these machines together and 50 Mbps is more than enough for data transfer.

7 0
3 years ago
Where are you from im from georgia but live in kentucky
alexira [117]

Answer:

I am from Long Island but live in NC

Explanation:

4 0
2 years ago
Read 2 more answers
People want information communicated quickly and clearly. To make your writing more concise and understandable, avoid flabby exp
mash [69]

Answer:

The best revision for the following sentence is:

B) We have identified a problem with our expense sheet, but we will solve it.

Explanation:

In e-mail, letters, messages, memos, and other business documents intended for a busy audience who appreciates getting the information they need quickly and easily, replacing a phrases with a word  in a formal tone, detracting from adding meaning: "we have identified" instead of: "I am sending" or "we need to inform you", keeping the sentence just as it is with certain rhythm and concise.

Otherwise in option 1. I am sending you this letter to inform you that we have experienced an unexpected surprise within our expense sheet, but we are positively certain we will solve it.

The sentence has a redundant pair:  "send" and "inform", it is “wordy,” and includes irrelevant “fillers” as "unexpected" that makes it lack of conciseness in the substantive information, not getting to the point promptly. I also includes passive voice which is not a grammatical error, but it often leads to using more words than necessary frustrating or confusing the audience; and it has prepositional phrases overuse: "that", within", "but" making this sentence clunky and unclear.

In option A) We need to inform you that we have experienced an unexpected surprise with our expense sheet, but we are midway to an end result.

The sentence has unnecessary modifiers: "unexpected" and "end", and passive voice again.

In option C) I am sending you this letter to inform you that we have a problem with our expense sheet, but we are positively certain we have a solution.

The sentence has unnecessary modifier: "positively".

6 0
3 years ago
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