The answer is Niche differentiation.
<h2>Further Explanation
</h2>
Niche differentiation is one of the focused differentiation strategies which focuses on a narrower niche market. This strategy requires offering unique features that are specific to meeting narrow demands. To be effective, companies must build strong brand loyalty among their customers, making the market less attractive to competitors.
Marketing strategy is an effort to market a product, whether it is goods or services, using a certain pattern of plans and tactics so that the number of sales becomes higher. The definition of marketing strategy can also be interpreted as a series of efforts made by the company to achieve certain goals because the potential to sell propositions is limited to the number of people who know this.
Three factors are determining the value of the prices of goods and services, namely:
- Production
- Marketing
- Consumption
In this case, marketing is the part that connects production and consumption activities
Steps in Implementing Marketing Strategies
- The market segmentation
- Market Target Determination
- Differentiation & Market Position
Marketing Strategy Objectives
In general, there are 4 objectives of a marketing strategy, including:
- To improve the quality of coordination between individuals in the marketing team
- As a measure of marketing results based on predetermined achievement standards
- As a logical basis in the marketing decision making a step
- To improve adaptability when there are marketing changes
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definition of Niche differentiation brainly.com/question/7625312
definition of Marketing strategy brainly.com/question/7625312
Details
Grade: College
Subject: Business
keywords: Niche differentiation
