Question

When using various forms of promotion to carry the promotion message, it is important that the recipients of the message interpret it in the same way. Creating a unified promotional message, where potential customers perceive the same message, whether it is in a TV commercial, or on a billboard, or in a blog, is called __________.A. personalized selling
B. integrated marketing communication
C. delivery cue analysis
D. branding assimilation

Answer 1

Answer:

B) integrated marketing communication

Explanation:

Integrated marketing communications (IMC) refers to integrating all the marketing communication channels used by a company. The goal is that all the marketing channels carry out the same promotional message. A successful IMC strategy should integrate all the promotional tools and make them consistent over time.

Answer 2

Answer:

The correct answer is B. integrated marketing communication

Explanation:

Integrated Marketing Communications ensures that all forms of communications and messages are carefully linked together. At its most basic level this communication means integrating all the promotional tools, so that they work together in harmony.