Question

For marketing to occur, there must be two or more parties with unsatisfied needs. Dr. Pepper Snapple Group distributes Country Time lemonade in cans through supermarkets at a price comparable to that of soft drinks. The most likely "second" party needed for marketing to occur would be:__________.a. people who are nostalgic about childhood lemonade stands they had during hot summers.b. people with a desire for a beverage other than soda or water.c. product demonstrators who offer samples of Country Time lemonade to shoppers at local supermarkets.d. a local distributor of alcoholic beverages.e. a nutritionist promoting the benefits of fresh fruit in people’s diets.

Answer 1

Answer:

The answer to this question is

b. people with a desire for a beverage other than soda or water

Explanation:

The "second" party needed for marketing to occur in this case are people who are in need of the product produced by Dr. Pepper Snapple Group. (I.e the customers ) however, the type of customer that Dr. Pepper Snapple group will seek to have are customer with a desire for a beverage other than soda and water because it's price is comparable to that of soft drink.  Which implies that customer with no interest in that kind of  product will not buy but will rather stick with their preference for soft drinks since it is the same price with the new product by Dr. Pepper Snapple group.

Hence, Dr. Pepper Snapple group  will need to have people with a desire for a beverage other than soda or water  for marketing to occur.  

Answer 2

Answer:

B) people with a desire for a beverage other than soda or water.

Explanation:

The second party in this scenario is the target market. In this case it refers to people who want to drink some nonalcoholic beverage but dislike water and sodas.

The first party with unsatisfied needs is Dr. Pepper, that really needs to sell more products.