Helen’s Heating and Air (HHA) wants to encourage interest in their new smart refrigerators. They know that WidgetCo also sells smart refrigerators. HHA’s marketing manager creates the broad match keyword "refrigerator," and adds "WidgetCo" as a negative keyword. The two searches may prompt the ad are
- Smart refrigerator reviews
- Energy-efficient fridge
Explanation:
Since Helen’s Heating and Air has added “WidgetCo” as a negative keyword, the ad won’t be shown on any term that has that negative term anywhere in keyword.
When selecting negative keywords for search campaigns, we need to look for search terms that are similar to the used keywords, but they might show results in customers searching for a different product.
For a successful search campaigns, one should use broad match, phrase match, or exact match negative keywords.
Explanation:
A company's budget need to be closely linked to the needs of good strategy execution as the company
might utilize the budget as per the strategy to expand, gain capital from divesting to utilize in new initiatives.
The key here is to gain access to capital from different sources in order to utilize them in other present or future investments that will provide the best return. So, it is strategically very relevant to prioritize the budget earnings and spend as per the company strategy.
Answer:
fall
Explanation:
The situation above can be best explained by using the "Liquidity Preference Theory." According to the theory when money supply increases (as in the situation above), the interest rate falls. So, this means that many people will be more willing to invest, thereby resulting to a higher income. On the contrary, if the money supply decreases, the interest rate rises. This may temporarily increase the employment condition, however, it can lead to inflation in the long-run.
So, this explains the answer.
Answer:
True
Explanation:
Dylan's alteration of the contract terms automatically discharges (terminates) the contract, since the consideration was changed. Dylan's consideration remained the same, providing some set of weights, but Tiffany's consideration was wrongfully and illegally changed by Dylan($18,000 instead of $10,000), so the contract is terminated.
