Question

An ad agency creates two ads for a particular car. one stresses the car's safety and gas mileage; the other simply shows how fun it is to drive. the first ad relies on the _____ route to persuasion; the second, on the ____ route.

Answer 1

Answer:

Central, Peripheral

Explanation:

The advert is intended to highlight the pros of the particular car. However, the ad agency recognizes that to convince prospective buyers they must explore different options to persuasion. The car's safety and gas mileage are the Central Route. The driving fun is the Peripheral