PRIDE!,
He was way to prideful and that becomes his downfall!
Thank you very much.
Words like <em>never, always, everybody, </em>etc. are absolute nouns and adverbs. In argument, these are usually a sign of over-generalization. These words alone cannot be considered as any kind of appeal (emotional, logical or ethical) since these appeals are done depending on how you use these words, not on the meaning of words as stand-alone.
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