Answer:
Cassell is relying on Guerrilla Marketing strategy in this case.
Explanation:
Guerrilla Marketing:
It is a such type of marketing strategy in which we use non-traditional ways to accomplish our marketing goals. This unconventional way of marketing is directed towards developing an emotional between a business/organization and its customer.
Example:
The common example of guerrilla marketing is as follow:
A company named "XYZ" sells soft drink and they start a campaign in a public space in which they offer free drinks to the public. The people taste their soft drink for free and tell others about it.
In our case, Warren Cassell use this strategy of marketing by offering them free gift-wrapping, free autographed copies of books etc so that the customer develop a very strong emotional bond with the book store. As a result, they will tell other people about her generosity and will help her to expand her business.
Answer:
B. 20,000
Explanation:
Standard Variable overhead rate = $6 per units / 2 direct labour hour
Standard Variable overhead rate = $3 per hour
Variable Overhead Spending Variance = Actual hours worked * (Actual overhead rate - Standard overhead rate)
Variable overhead spending variance = 160,000 * (3.125 -3)
Variable overhead spending variance = 160000*0.875
Variable overhead spending variance = 20,000
Answer:
$4,410
Explanation:
Discount refers the amount that is deducted from the usal price of a good sold or service rendered.
From the question, the credit terms 2/10, n/30 implies 2% discount if the amount owed is paid within 10 days while no discount will be enjoyed if the amount owed is paid after 10 days but must be beyond 30 days.
Therefore, the amount owed by Lulu's if the store pays within the discount period, i.e. within 10 days, can be calculated as follows:
Discount = (Purchases - Merchandise returned) * 2% = ($5,500 - $1,000) * 2% = $90
Amount owed = Purchases - Merchandise returned - Discount = $5,500 - $1,000 - 90 = $4,410.
Therefore, the amount owed by Lulu's if the store pays within the discount period is $4,410.
Their is no profit because customer do not need it
Net operating working capital (NOWC) is the excess of working current belongings over running present-day liabilities.
Running capital, additionally called net running capital, represents the difference between an organization's modern-day property and cutting-edge liabilities. working capital is a measure of an employer's liquidity and quick-time period economic health.
Operating working capital focuses more on operations, while net running capital looks in any respect for property and liabilities. net working capital is more comprehensive because it represents the cash and other cutting-edge property a corporation has every day daily running and growing its enterprise.
Internet running capital is an economic metric that gauges the difference between an employer's non-interest-bearing running belongings and its non-hobby charging running liabilities.
Learn more about working capital here: brainly.com/question/26214959
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