Question

In shopping for a new laptop computer for her master's degree program, Joelle has narrowed the alternatives to four brands. She is considering Dell, Toshiba, Sony, and Hewlett-Packard. These four brands make up Jocelyn'sA. awareness set.
B. consideration set.
C. framing set.
D. external search.
E. inert set.

Answer 1

Answer:

B. consideration set.

Explanation:

• The considerations set is a subset of the brands that the customer considers for the evaluation when making a consumer decision and thus limits them in a comparison to the subsets of the brands.

• An evokes set can also be called as a consideration and as she considers the four brands like Dell, Toshiba a and Sony and HP thus all are a part of the set.