<span>All of these products and services are targeted towards the special needs of individuals who are later along in life. As such, these advertisements represent a major trend - the aging of the population. In the U.S. and elsewhere, as the "Baby Boomer" generation ages and retires, this trend is shaping the fabric of society and policy.</span>
Demographic trend is a term that refers to the analysis of population changes over a given period of time. For example, this trend may analyze population growth, the growth of cases of a particular disease, the increase in the number of housing, among others.
We can say that the TV commercials shown above use the democratic trend because they represent what is expanding in society at that time. For example: If there is an increase in the number of mortgages, TV ads will be mortgages. If there is an increase in high blood pressure cases, TV ads will be about high blood pressure medications.
