Question

Procter & Gamble, the maker of Crest brand toothpaste, has modified this brand to include whiteners. To encourage consumers to adopt this brand, P&G gave away free samples along with a high-value coupon on the purchase of a tube. The hope was that consumers would try the brand, purchase it at a discount, and finally buy it at full price. This is an example of _____.
A. step learningB. stagingC. steppingD. shapingE. modeling

Answer 1

Answer: B - Staging

Explanation: Staging is the process of addition more features (refurbishing, redesigning) an item for sale to attract customers to the item or product.

This is what P&G has done to one of there product to get the attentions of its consumers.