Answer: PRODUCT DIFFERENTIATION
Explanation:
This is a marketing strategy that some companies employ whereby they aim to distinguish their products from that of competitors by giving it certain features that expound on its strength in the market.
This strategy can create a competitive advantage for goods that will ensure that the company maintains a dominant place in the market.
Answer:
Following are the organizational characteristics that explain the 100-year longevity of a company:
Explanation:
Selling Necessity Goods
Many of companies provide such goods and services which are essential for our everyday activities. Hence, people tend to buy from these companies as it is their routine to do so.
Laser-Sharp Customer Focus
These companies have always focused on the ever changing needs and demands of the customers and have worked accordingly. Hence their focus on customer service is the key to their success.
Willingness to Chart New Territory
Since customer needs are always evolving, all organizations celebrating centennials have taken significant gambles in order to expand their offerings. Steelcase, for instance, began as a furniture company but has recognized that the way people work has changed.
Ongoing Community Relationships
Long-lasting organizations also make their mark by giving back to the communities in which they’ve thrived. The GSUSA estimates that its members complete more than 75 million hours of community service annually.
These organizations have achieved so much because they have adapted their strategies to a changing world, and because they are always looking for ways to improve people’s lives. It is these traits that position them well no matter what the future holds.
Answer:
The answer is D. Understanding that pay is not everything that employees are after and that there are several other means to keep them motivated.
Explanation:
Now lets take a closer look at it.
Option A is not going to work. Shutting down the basic communication system will render the organization members unable to cooperate with each other during their work and will make the matters even worse!
Option B is ridiculous. You remove employees just because you are suspicious of them to spread rumors? This will start other employees to doubt their own job security!
Option C is not going to work. You can tell them that rumors are against the company policy, but will they stop it just because of it?
Option E is somewhat acceptable. yet comparing with the option D, its not that much suitable. If the employees are already in doubt, it is unlikely that this option will work.
So, if option D is working, what are the non financial incentive that we can use to motivate our employees?
- Job Enrichment: Enrich their jobs with more responsibilities and by giving them more powers.
- Job Rotation: Employees get bored if they do the same work for a long period of time, changing the nature of the job they do is a good option in this case.
- Offer them leadership opportunities to develop in their career
- Recognize their contributions and efforts and appreciate them.
- Give your employees more autonomy and freedom
