Question

Mi ola designs swimsuits for women who are athletic in the water, and the swimsuits have design features that allow them to stay on during physical activity. this indicates that mi ola has
a.check all that apply.

Answer 1

Based on the scenario, this indicated that Mi Ola is engaging in differentiation strategy and as well as focus strategy. Differentiation strategy is being defined as having to create campaigns that are likely to appeal at least target groups or two market segments whereas focus strategy is employed in which products are provided to satisfy its need and the company having the knowledge of its segments.