Based on the scenario, this indicated that Mi Ola is
engaging in differentiation strategy and as well as focus strategy.
Differentiation strategy is being defined as having to create campaigns that
are likely to appeal at least target groups or two market segments whereas
focus strategy is employed in which products are provided to satisfy its need
and the company having the knowledge of its segments.
The body's balance between acidity and alkalinity in the human body is regarded as the acid-base balance which is measured on the basis of the pH and the concentration of carbon dioxide and bicarbonate in the blood. The organs that controls acid-base balance are lungs, kidneys and pancreas. Theses organs control blood pH by releasing carbon dioxide from the lungs because it is a waste product slightly acidic in nature and excreting excess of acids and bases from the body.