Ethical persuasion or the right and moral use of pathos in rhetoric is not a simple topic that can be decided in a few sentences, but it should be stressed that the function of pathos (or the use of emotion in persuasion), is not of itself unethical. However, as a rule of thumb, a speaker should not make use of this oratory technique to exploit others´ emotions in order to gain personal benefits. Others´ emotions are to be respected and, as much as possible, a speaker should aim at being sympathetic to them.
Say if you were using people to be your friend or get what you want. Other people might take such a friendship to heart while you are simply using it for personal advantages.
The answer is: _________________________________________________________ "<span>A. create a scene in the reader's mind." _________________________________________________________</span>