Full Question:
A question on a survey asks respondents to express their opinion of a new flavor of potato chips on a continuum between “terrific” and “horrible”. This type of attitude scale is known as a _____.
Likert scale
Behavioral intention scale
Seven point scale
Semantic Differential Scale
Answer:
Semantic Differential Scale
Explanation:
As originated by Charles E. Osgood, Semantic Differential (SD) is a type of a rating scale usually applied to measure opinions using connotations such as adjectives that may differ by degree of effectiveness. The semantic meaning derived from these connotations are believed to be the attitude of a person towards certain objects. It is largely used in research to measure opinions, values and preferences of a person.
Answer:
B). Its results are not generally applicable.
Explanation:
A case study is described as the research plan or an experimental investigation that primarily intends to observe or examine a phenomenon, individual, or a group(as representatives) within its authentic context to make generalized deductions or conclusions.
As per the question, option B best describes the outcomes of a case study. The description of 'its results are not generally applicable' reflects that the research could not lead to producing a generalized conclusion that can represent the other associated units intensively. Thus, <u>option B</u> is the correct answer.
<span>Substitution Effect, The idea that as prices rise (or incomes decrease) consumers will replace more expensive items with less costly alternatives</span>
According to a study of the American Association of Retired Person or AARP, the number one reason women gave for getting a divorce is emotional and physical abuse.
According to AARP survey of people who divorced between the ages of forty and sixty-nine found that just one in three had wed again.
There were changes in land ownership that affected the peasants who initially had to just feed themselves but due to the new forces they had to be indebted to the colonialist. The Indian peasants lost there land
