Question

An advertisement emphasizes that if a consumer uses a certain deodorant, he or she will not offend other people and will not cause problems in the workplace because of "bad body odor." What part of the Freudian system is this ad appealing to

Answer 1

Answer:

The superego

Explanation:

The Freudian system refers to the psychoanalytic theory of how personality and behaviour is is formed by certain internal psychological components which are the id, ego, and superego. This theory was proposed by Sigmund Freud. The Id forms the primitive components of behaviour developed from birth, the superego links morals and societal values with personality; it forms the basis of conscience and the judgement between right or wrong.

From the question, the ad appeals to the superego component by capitalising in the conscience of the intending consumers, telling them they wont feel guilty of offending other people by a certain deodorant

Answer 2

Answer: The Super ego

Explanation: According to the Freudian system which structures human personality three different parts, which are the ID, Ego and the SUPER EGO.

With the ID having to do with an individual's urge and behavioral tendencies or desire to get involved.

The SUPER EGO is that part of an individual arouses an individual's consciousness, preaches moral restraint and caution against desires of the ID. In the context above, the ad appeals to the SUPER EGO which will most likely want to avoid infringing on the well being of others within the community. Ensuring that one's action does not have a negative impact on others.