1answer.
Ask question
Login Signup
Ask question
All categories
  • English
  • Mathematics
  • Social Studies
  • Business
  • History
  • Health
  • Geography
  • Biology
  • Physics
  • Chemistry
  • Computers and Technology
  • Arts
  • World Languages
  • Spanish
  • French
  • German
  • Advanced Placement (AP)
  • SAT
  • Medicine
  • Law
  • Engineering
nikklg [1K]
3 years ago
5

Suppose that two Japanese companies, Hitachi and Toshiba, are the sole producers (i.e., duopolists) of a microprocessor chip use

d in a number of different brands of personal computers. Assume that the total demand for the chips is fixed and that each firm charges the same price for the chips. Each firm’s market share and profits are a function of the magnitude of the promotional campaign used to promote its version of the chip. Also assume that only two strategies are available to each firm: a limited promotional campaign (budget) and an extensive promotional campaign (budget). If the two firms engage in a limited promotional campaign, each firm will earn a quarterly profit of $11 million. If the two firms undertake an extensive promotional campaign, each firm will earn a quarterly profit of $8 million. With this strategy combination, market share and total sales will be the same as for a limited promotional campaign, but promotional costs will be higher and hence profits will be lower. If either firm engages in a limited promotional campaign and the other firm undertakes an extensive promotional campaign, then the firm that adopts the extensive campaign will increase its market share and earn a profit of $16 million, whereas the firm that chooses the limited campaign will earn a profit of only $4 million.
a. Develop a payoff matrix for this decision-making problem.
b. In the absence of a binding and enforceable agreement, determine the dominant advertising strategy and the minimum payoff for Hitachi.
c. Determine the dominant advertising strategy and the minimum payoff for Toshiba

Business
1 answer:
Dima020 [189]3 years ago
3 0

Answer: Please refer to Explanation

Explanation:

a) When both Hitachi and Toshiba engage in a limited campaign, they both earn $11 million.

If both engage in an extensive campaign they both earn $8 million.

However, if one firm engages in an extensive campaign and the other firm engages in a limited one, the firm engaging in a limited campaign earns $4 million while the one engaging in an extensive campaign earns $16 million.

I have attached a photo to show the payoff matrix as a table.

b) In the absence of a binding and enforceable agreement, that is to say that if both firms are not colluding, Hitachi's dominant strategy would be to engage in an EXTENSIVE PROMOTIONAL CAMPAIGN.

A Firm's dominant strategy in absence of an agreement is that strategy that a firm can go on and make a maximum amount of profit regardless of what the other firm does.

Should Hitachi engage in an Extensive Campaign, they will make $16 million in quarterly profit if Toshiba engages in a Limited Campaign. Should Toshiba also decide to engage in an Extensive Campaign, then Hitachi makes a profit of $8 million. This is therefore their best alternative as opposed to embarking on a limited Campaign where there is a chance that they will make $4 million.

With the Extensive Campaign, Hitachi's Minimum Payoff is $8 million.

c) The game is the same for both players so the best option for Hitachi, is the best option for Toshiba as well. This means that Toshiba's dominant Strategy is an EXTENSIVE PROMOTIONAL CAMPAIGN and their minimum payoff is $8 million as well.

You might be interested in
Ari is currently consuming 10 hot dogs and 8 hamburgers per week. The last hot dog she consumed yielded 20 utils while the last
katen-ka-za [31]

Answer:

Yes, there is no need to change the eatings habits

Explanation:

Ari will maximize utility until

MU / P for both is equal in order to be at equilibrium

So, in this case,

For Hot dogs

= MU / P

where

MU is marginal utils, which is 20

P is Price, which is $2

So,

= 20 / $2

= 10

For Hamburgers

= MU / P

where

MU is marginal utils, which is 25

P is Price, which is $2.5

So,

= 25 / $2.5

= 10

Therefore, MU / P for hot dog = MU / P for Hamburger

Hence, there is not need to change the eatings habits.

6 0
2 years ago
Michael Peters is a middle-aged professional who lost his job five months ago when his former employer downsized. He’s been ac
Lerok [7]

Answer: necessity entrepreneur

Explanation: While an entrepreneur is described as someone who organizes and operates a business venture and assumes much of the associated risks, necessity entrepreneurs only do so out of necessity (the quality or state of being necessary, unavoidable, or absolute requisite). As such, they are individuals ranging from educated persons to street sellers especially in developing countries who create small businesses or enterprises out of the need to survive. In Michael Peters' case, he lost his job due to downsizing which caused him to apply his skills and talents to starting up a business.

6 0
3 years ago
What do bankers take into account when allocating their assets?
WITCHER [35]

When allocating their assets bankers take into account their reserve equipment. Property, plant and equipment is initially measured at its cost, sub­se­quently measured either using a cost or reval­u­a­tion model, and de­pre­ci­ated.

8 0
3 years ago
The economic order quantity (EOQ) model is a classical model used for controlling inventory and satisfying demand. Costs include
nikklg [1K]

Answer:

Check the explanation

Explanation:

The above question is based on a non-linear programming model, to answer this question, there will be a need to determine the optimal order quantities of the three different Ferns with diverse values of annual demand, item cost as well as order cost objective of the non-linear programming model is to minimize the overall annual cost.

Step 1: Setup a spreadsheet on Excel, as shown in the first and second attached images below:

Note: The values of quantities of the three items is kept as 1 to for the calculations of total cost.

The Solver dialogue box will appear. Enter the decision variables, objective function and the constraints, as shown in the third attached image below:

7 0
3 years ago
Define entrepreneurial education??????​
Firdavs [7]

Answer:

hope it helps if it does follow me

Explanation:

Entrepreneurship education seeks to provide students with the knowledge, skills and motivation to encourage entrepreneurial success in a variety of settings. Variations of entrepreneurship education are offered at all levels of schooling from primary or secondary schools through graduate university programs.

5 0
3 years ago
Other questions:
  • What is socio economic issues?
    5·2 answers
  • On the day Harry Potter was born, his parents deposited 78,000 galleons in the Gringotts Wizarding Bank. Assume that the bank pr
    14·1 answer
  • Trudy’s monthly expenses are outlined in the chart below. Trudy’s job pays her $36,000 annually. Determine Trudy’s DTI (debt-to-
    13·2 answers
  • Homeowners insurance provides what two basic types of coverage?
    9·2 answers
  • Callaway Golf Company conducted a one-time survey of golfers and asked them about their attitudes, preferences, and intentions r
    13·1 answer
  • During its first year of operations, Mack’s Plumbing Supply Co. had sales of $650,000, wrote off $10,400 of accounts as uncollec
    10·1 answer
  • IN planning a database and it's related tables it is important to consider
    9·1 answer
  • Why is it important to plan early for your retirement?
    9·1 answer
  • A traveler needs to _____________ only when upon returning from an international trip.
    9·1 answer
  • Attracting attention, describing contents, explaining benefits, and identifying the uses of a product are all functions of:_____
    13·1 answer
Add answer
Login
Not registered? Fast signup
Signup
Login Signup
Ask question!