Question

The basic goal of integrated marketing communications is to

Answer 1

Answer:

The basic goal of integrated marketing communications is to guarantee that every type of communication and message is properly connected to each other.

Explanation:

In a simple definition, Integrated Marketing Communications implies the integration of every promotional tool with the rest, so they can function harmoniously. In this way, all the promotional tools have a better impact if they work as a whole and not isolated, constantly behaving like a block of communication.