Buy the car if it is good quality... or if he has enough money
Answer:
There are some indirect social costs that are included in marginal cost of firms. such as climate change due to green house gas emission, pollution, systemic risk (risk that banking system takes). These costs impose negative effect on economy and are not directly borne by consumer or producer.
There are some indirect social gains that are not included in price paid for good, such as driving an electric vehicle, improved education, fire proof homes, construction and operations of public goods like parks, street lights. These benefits impose positive effect on economy and are n directly borne by consumer or producer.
Other than directly observing the market most companies get their market research from newspaper advertorials and trusted research vendors .
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Newspaper advertorials </h3>
An advertorial is a form of advertisement in a newspaper, magazine or a website which involves giving information about the product in the form of an article. Usually, a brand pays the publisher for such an article.
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Trusted research vendors </h3>
A market research vendor can provide insights on the best research design for your needs, based on years of experience. They may also have research panels to help you access your target audience most economically and experienced people to conduct interviews or focus groups.
Learn more about newspaper advertorials and trusted research vendors here :
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