Answer:
Occasion
Explanation:
Segmenting: It is a marketing technique of dividing the marketplace into different segment to implement any marketing plan or introducing new product. These segments should be defined, accessible, actionable and profitable.
There are four type of market segmentation:
- Demographic
- Pshychographic.
- Behavioral.
- Geographic.
Occasion segmentation is one of the way of behavioral segmentation as few market are segmented on the basis of specific occasion and product need to be introduced as per the need of the occassion as it uses customer buying behavior on the particular occasion. Similarly, in the case given the sale of turkey in US increases on the eve of Thanksgiving.
Answer:
a. Advertising costs relative to the number of customers for a particular restaurant. [Fixed]
b. Rental costs relative to the number of restaurants. [Variable]
c. Cooks salaries at a particular location relative to the number of customers. [Fixed]
d. Cost of supplies (cups, plates, spoons, etc.) relative to the number of customers. [Variable]
e. Manager's compensation relative to the number of customers. [Mixed]
f. Servers' salaries relative to the number of restaurants. [Variable]
Explanation:
Answer: targeting
Explanation: In simple words, targeting strategies refers to the strategy involving the selection of potential customers and product that will be offered to those customers.
In the given case, Chandler is doing a minor change in the presentation of the goods offered so that he can target different type of customers. In the first store he is trying to target the high value customers by arranging the goods in a sophisticated manner and in the second one he is targeting the common customer.
Hence from the above we can conclude that Kumar is using different targeting strategies.
I'd say D, striking out verbally or physically.
