Answer:
1. Helps in Comparison shopping.
2. Helps to access wider number of products with different feature offerings.
3. Results in improved product within less time duration which ultimately benefits consumer.
4. Helps in shaping the supplier behavior and achieve Environmental footprints
Explanation:
1. Helps in Comparison shopping
The comparison shopping helps the customer opt to the better product which better suits its needs and wants.
2. Helps to access wider number of products with different feature offerings
There are a lot of products which we don't know about. E-Marketing has allowed us to access these wider range of differentiated products.
3. Results in improved product within less time duration which ultimately benefits consumer.
The supplier to analyze what actually their customer wants from them in the long run and for this reason the internet presence of an organization helps to improve the product and customer experience.
4. Helps in shaping the Supplier behavior and achieve environmental footprints
The reason is that the increased importance of environment friendly products and tax exemptions on such products, the suppliers are forced to grow green. This customer behavior helps in transforming the supplier behavior which also benefits the customers and future generations as well.
