Answer:
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Explanation:
This combination is called CONGLOMERATE MERGER. A conglomerate merger is the unification between firms or companies that are involved in business activities that are no way related to each other. The two types of conglomerate merger are PURE AND MIXED. Pure conglomerate involves companies with nothing in similarity. Whereas for mixed conglomerate, it involves companies that are looking for product or market extensions.
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Answer:
a) 60,000
Explanation:
The Current Population Survey(CPS) contacts a representative sample of 60,000 people of age 15 and above every month in order to make an inferential assumption about the US population as a whole.
Answer:
Management
Explanation:
Better cash management ensures survival of any firm if well handled and managed.
A Cash Management Strategy includes the use of Banks, Saving & Loan Associations, Credit Unions, and other financial institutions provide a variety of financial services or the use of Account services provide customers with online banking offering deposits, investments, credit cards, loans, mortgages, rewards programs and others.
Effective Cash Management Rules involves: balancing your checkbook regularly and Pay your bills on time
And others.
From the consumer’s perspective, the elements of an IMC strategy can be viewed as being either "Passive or Interactive."
<h3>What is IMC?</h3>
Integrated marketing, which coordinates all facets of a brand's marketing, is a systematic method to merging communications with interactive experiences targeting specific markets and individuals.
Some characteristics of integrated marketing communication are-
- The goal of integrated marketing is to increase brand knowledge, familiarity, favorability, and buy intent.
- When communications are coordinated across channels, the outcomes are much greater than when using a less integrated strategy that does not coordinate.
- The integration between marketing has never been challenging or more crucial due to the emergence of a variety of new digital advertising platforms during the past ten years.
- The integrated marketing communications (IMC) plan transforms your marketing department from a collection of independent operations into one cohesive strategy.
- IMC combines your numerous marketing materials and channels, including digital, social media, PR, and direct mail, into one trustworthy message.
To know more about integrated marketing communications, here
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