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In-s [12.5K]
3 years ago
13

After years of using a mass marketing strategy, Digital Print Shops has responded to new competition from national chain stores

by focusing on small market segments that have been ignored by their larger competitors. Digital believes that by offering these market segments personalized customer services it can attract a loyal group of customers willing to pay premium prices. Digital's strategy to improve profits is known as:
Business
1 answer:
Ket [755]3 years ago
8 0

Answer:

Niche Marketing

Explanation:

According to my research on different marketing strategies, I can say that based on the information provided within the question Digital's strategy is known as Niche Marketing. Like mentioned in the question this strategy emphasized focusing on small audiences in a very specific category. Which is what Digital is doing by focusing on the smaller market segments that the bigger competition is completely ignoring.

I hope this answered your question. If you have any more questions feel free to ask away at Brainly.

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alex41 [277]

Fam you need to give a pic of it or a link or something cus i cant help when u ask for da answer to notin

6 0
3 years ago
The average-marginal rule states: a. when the marginal magnitude is rising, the average magnitude must also be rising. b. when t
lozanna [386]

Answer:

The correct answer is letter "C": when the marginal magnitude is below the average magnitude, the average magnitude falls.

Explanation:

The average-marginal value is an Arithmetic rule implemented in Economics that states that when the marginal value is above the average value, the average value tends to rise, In case the marginal value is below the average value, the average value tends to fall. The average value remains the same when it is equal to the marginal value.

5 0
3 years ago
What is price discrimination?
balandron [24]
<span>the action of selling the same product at different prices to different buyers, in order to maximize sales and profits.
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5 0
3 years ago
Dakota Products uses a job-costing system with two direct-cost categories (direct materials and direct manufacturing labor) and
IRISSAK [1]

Answer:

1.Overhead Rate = Overhead Costs/ Direct Labor Costs

Budget Overhead Rate = 3060,000/ 1700,000= 1.8

Actual Overhead Rate = 3217,500/ 1650,000= 1.895

Dakota Products

                                Budget for 2017                  Actual Results for 2017

Direct material costs $2,250,000                          $2,150,000

Direct manufacturing labor costs 1,700,000          1,650,000

Manufacturing overhead costs 3,060,000            3,217,500

2.During March, the job-cost record for Job 626

Direct materials used $55,000

Direct manufacturing labor costs $45,000

Actual Overhead  = 1.895 * $45,000= $ 85295.45

Normal Overhead = 1.8 * 45,000= $ 81,000

2.The  actual cost of Job 626 =$ 55,000+ $ 45,000+ $ 85295.45= $ 185,295.45

2.The  normal cost of Job 626 =$ 55,000+ $ 45,000+ $ 81,000= $181,000

3. Under- or Overallocated Overhead under normal costing=

     Budgeted Overhead - Actual Overhead= 3,060,000 -  3,217,500=

157,500 underapplied

There is no under- or overallocated overhead under actual costing because  overhead costs actually are at their actual costs. There is no difference between calculated and actual.

4. Normal Costing would give an idea before 2017 and it is easier to make decision prior to changes. Actual results can only be obtained after the process. Managers find it easier to pre plan . So normal costing is adoptable.

4 0
3 years ago
An employee earns $24 per hour and 1.5 times that rate for all hours in excess of 40 hours per week. Assume that the employee wo
ANTONII [103]

Answer:

Gross pay for the week is $1,500

Net pay for the week is $1,043

Explanation:

The gross pay is computed thus:

Normal rate pay  40 hrs*$24               =$960

Above normal pay(55-40)*$24*1.5     =$540

Gross pay                                               $1,500

Deductions:

Social security(6.0%*$1,500)                 ($90)

Medicare(1.5%*$1,500)                          ($22.5)

Federal income tax                                ($345)

Net pay for the week                              $1,043

The net pay for the week is gross pay less social security tax,medicare as well as the federal income tax,$1043 is the employee net pay for the week

4 0
3 years ago
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