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In-s [12.5K]
3 years ago
13

After years of using a mass marketing strategy, Digital Print Shops has responded to new competition from national chain stores

by focusing on small market segments that have been ignored by their larger competitors. Digital believes that by offering these market segments personalized customer services it can attract a loyal group of customers willing to pay premium prices. Digital's strategy to improve profits is known as:
Business
1 answer:
Ket [755]3 years ago
8 0

Answer:

Niche Marketing

Explanation:

According to my research on different marketing strategies, I can say that based on the information provided within the question Digital's strategy is known as Niche Marketing. Like mentioned in the question this strategy emphasized focusing on small audiences in a very specific category. Which is what Digital is doing by focusing on the smaller market segments that the bigger competition is completely ignoring.

I hope this answered your question. If you have any more questions feel free to ask away at Brainly.

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Use the drop-down menus to indicate whether each of the following events would be recorded as revenues or expenses at the time i
nikitadnepr [17]

Answer and Explanation:

The classification is as followS:

<u>Transactions                                 Accrual basis        Cash basis </u>

1. Cash received in advance      Not record              record the revenue

2. Purchase supplies                  Not record              Not record the expense

3. Received cash for services     record  revenue       record revenue

4. Perform services                     Record revenue       Not record the revenue

5. Pay cash for the supplies         Not record          record the expense

In this way it should be classified

4 0
3 years ago
A review of the accounting records of Baird Manufacturing indicated that the company incurred the following payroll costs during
ankoles [38]

Answer:

a. $363,000

b. $827,200

Explanation:

The computations are shown below:

a. Payroll cost would be

=  Salary of the company president + Salary of the chief financial officer + Salary of the vice president of marketing +  Salaries of administrative secretaries + Commissions paid to sales staff

= $75,000 + $42,000 + $40,000 + $60,000 + $146,000

= $363,000

And, for computing payroll cost first we have to determine the total cost which is shown below:

= Salary of the vice president of manufacturing + Salaries of middle managers (department heads, production supervisors) in manufacturing plant + Wages of production workers + Salaries of engineers and other personnel responsible for maintaining production equipment

= $50,000 + $147,000 + $703,500 + $133,500

= $1,034,000

Now the cost of goods sold would be

= Total cost × sales units ÷ number of units produced

= $1,034,000 × 4,000 units ÷ 5,000

units

= $827,200

3 0
3 years ago
Diane Fisher of ABC Research determined that her lent's problem was lack of knowledge about customer preferences for features on
Fudgin [204]

Answer:

D

Explanation:

In the above scenario, Diane's decision to gather preference information for the product features is an example of her Determining Research Objectives. Thus option D is the right option.

Cheers

6 0
3 years ago
Read 2 more answers
Management at Work While reading the newspaper one day, you come across an article discussing the diversity strategy presented b
Leno4ka [110]

1. Kellogg's is likely to experience Reduced turnover when compared with other companies that do not promote diversity

2. He likely to report about his shares of stock, Since the implementation of the diversity strategy, my shares have increased in value.

Explanation:

Benefits of good diversity management are -

  1. Harmonious working conditions
  2. Better involvement of employees
  3. Improved performance of employees
  4. Improved manufacturing processes
  5. Enhanced product quality
  6. Retained sales (i.e. higher level of employee retention)

Good management of diversity means greater profit and a better brand image.

Turnover is the replacement of an employee with a new hire throughout the realm of human resources. Turnover means a proportion of the employees who leave the company for a certain period of time.

6 0
2 years ago
In 20X5, Elm Corp. bought 10,000 shares of Oil Corp. at a cost of $20,000. On January 15, 20X6, Elm declared a property dividend
xxMikexx [17]

Answer:

c) $25,000

Explanation:

A property dividend should be recorded in retained earnings at the property's  <u>market value at date of declaration.</u>

<u>The date of declaration is the date on which the firm has made the commitment to pay the dividend. The market value on this date is the value that was considered when the board made the decision to distribute a property dividend and thus is the appropriate measure of the sacrifice to the firm. </u>

<u> </u>In application to the scenario, <u>the property dividend will be recorded in retained earnings at the market value at the date of declaration which is Jan 15 </u>NOT on the day it is payable.

Hence, retained earnings will reduce by $25,000

In 20X5, Elm Corp. bought 10,000 shares of Oil Corp. at a cost of $20,000. On January 15, 20X6, Elm declared a property dividend of the Oil stock to shareholders of record on February 1, 20X6, payable on February 15, 20X6. During 20X6, the Oil stock had the following market values:  

January 15

$25,000

February 1

26,000

February 15

24,000

6 0
3 years ago
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