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In-s [12.5K]
3 years ago
13

After years of using a mass marketing strategy, Digital Print Shops has responded to new competition from national chain stores

by focusing on small market segments that have been ignored by their larger competitors. Digital believes that by offering these market segments personalized customer services it can attract a loyal group of customers willing to pay premium prices. Digital's strategy to improve profits is known as:
Business
1 answer:
Ket [755]3 years ago
8 0

Answer:

Niche Marketing

Explanation:

According to my research on different marketing strategies, I can say that based on the information provided within the question Digital's strategy is known as Niche Marketing. Like mentioned in the question this strategy emphasized focusing on small audiences in a very specific category. Which is what Digital is doing by focusing on the smaller market segments that the bigger competition is completely ignoring.

I hope this answered your question. If you have any more questions feel free to ask away at Brainly.

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A firm purchased goods on January 27 with a purchase price of $1,000 and credit terms of 2/10 net 30 EOM. The firm paid for thes
alexira [117]

Answer:

$1,000

Explanation:

the journal entry to record the purchase of the goods should be:

January 27, merchandise purchased on account, credit terms 2/10, n/30

Dr Merchandise inventory 1,000

    Cr Accounts payable 1,000

the journal entry to record the payment of the invoice 13 days later should be:

Dr Accounts payable 1,000

    Cr Cash 1,000

since the discount period is over, the invoice should be paid at full amount

5 0
3 years ago
Nora is deciding whether to purchase brand-name sneakers or a less expensive store brand. She has purchased other shoes with the
Pani-rosa [81]

Answer:

The correct answer is C. greater perceived value.

Explanation:

Considering Nora's previous experience, it can be determined that her purchase decision is not oriented to the brand, but to the perception of value over other variables. In this scenario, it is most likely that Nora chooses to decide on the second option, since surely having no preferences she wants to experience the experience of enjoying new sneakers with different variables than the one she initially acquired.

 

6 0
3 years ago
A registered investment adviser and its representatives have been registered in a State for the past 5 years. The current regist
n200080 [17]
D neither the investsmeant advice nor the investment adviser representatives are required to reregister
in the state
8 0
2 years ago
Antoine is proud of his team of warm, knowledgeable, and ethical recruiters at Luvia Insurance. They are sure to give realistic
hoa [83]

Answer: Candidates are not getting timely feedback about their applications.

Explanation:

From the information provided in the question, we realize that Antoine has a team of knowledgeable, and ethical recruiters at Luvia Insurance.

Despite this, Antoine observed that the number of applicants who accept offers has reduced and he realized that developed an unfavorable opinion of Luvia Insurance.

The most likely reason for this is that the candidates do not getting timely feedback about their applications. In a case whereby this occurs, the applicants would go to other companies who have reviewed their applications quicker and they've gotten a feedback from on time.

7 0
3 years ago
Piedmont Hotels is an all-equity company. Its stock has a beta of .82. The market risk premium is 6.9 percent and the risk-free
katrin2010 [14]

Answer:

11.86%

Explanation:

Piedmont hotels can be described as an all-equity company

Its stock has a beta of 0.82

The market risk premium is 6.9%

The risk free rate is 4.5%

The adjustment is 1.7%

Therefore, the required rate of return can be calculated as follows

Required rate of return= Risk free rate of return + ( beta×market risk premium) + adjustment

= 4.5% + (0.82×6.9%) + 1.7%

= 4.5% + 5.658 + 1.7%

= 11.86%

Hence the required rate of return for the project is 11.86%

7 0
3 years ago
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