Question

When all-star productions inc. releases a new movie, it usually advertises on television, gives out sales promotion items at fast-food restaurants, creates a website for the movie, holds special showings, and encourages people to talk about the movie. this coordination of all the efforts is called:?

Answer 1

This coordination of efforts is known as a marketing campaign. In this action, marketers launch combined and targeted activities designed to bring awareness of the new product or service to their target audience, and does so by working through a number of channels, such as those noted above.