Having too little money and credit often means the level of money someone is borrowing is high. So they have little money and are paying finance charges. Second it becomes harder to take advantage of oppurtunities, so changing the situation is a challenge.
 
        
             
        
        
        
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Answer:
r or expected rate of return = 0.13 or 13%
Explanation:
Using the CAPM, we can calculate the required/expected rate of return on a stock. This is the minimum return required by the investors to invest in a stock based on its systematic risk, the market's risk premium and the risk free rate.
The formula for required rate of return under CAPM is,
r = rRF + Beta * (rM - rRF)
Where,
- rRF is the risk free rate
r = 0.04 + 1.80 * (0.09 - 0.04)
r or expected rate of return = 0.13 or 13%
 
        
             
        
        
        
if a firm want to adjust the cost of a service by 2% to stay competitive, such firm will be focusing on the <u>Price in marketing mix</u>.
<h3>What is a 
marketing mix?</h3>
In marketing, these mix refers to those elements of a business's marketing that are designed to meet the needs of its customers. 
The four elements of marketing mix are often called 4 'Ps' and includes:
- price
- product
- promotion
- place. 
In conclusion, the firm will be focusing on the Price in marketing mix if a firm want to adjust the cost of a service by 2% to stay competitive, 
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