Question

Discuss the role that resources, organizational communications, and training play in the support and successful implementation of a marketing plan. Cite the study materials to support your ideas. In replies to peers, discuss whether you agree or disagree with their assessment and explain why by citing study materials.

Answer 1

Explanation:

A  marketing plan is the set of well-defined actions that will help an organization achieve its marketing objectives and goals.

Therefore, for the process of implementing the marketing plan to be successful it must consider the systemic set that makes up the organization.

First, resources must be allocated in such a way that there is a possibility of complying with all the marketing actions provided for in the plan, it must be necessary to be available in the organization, equipment, qualified personnel, raw materials, etc.

Organizational communication is also essential for the correct transfer of information so that an effective workflow occurs, without noise or conflict. A good manager must know how to communicate clearly and accurately, in order to support employees and supervise the work so that the marketing objectives are met, in addition to encouraging the realization of the work in the best possible way.

Training is also important for the development of employees and for them to be able to carry out activities, this is also a way of engaging and motivating employees to achieve organizational expectations.