Question

A 3m researcher worked with university students to develop the post-it® flag highlighter. when his team evaluated the technical feasibility of the proposed design and determined whether the idea met the firm's objectives set earlier, at which stage of the new-product process was this product?

Answer 1

The stage of the new-product process with the post-it® flag highlighter is the Screening and evaluation.  It is the stage of the new-product process ( post-it® flag highlighter) that involves internal and external evaluations of the new-product ideas so as to eliminate those that warrant no further effort.