Question

Compared with central route persuasion, peripheral route persuasion tends to

Answer 1

Answer:

A). Occur more rapidly.

Explanation:

Peripheral route persuasion or peripheral processing takes place when an individual is convinced or persuaded by the outer beauty of the message and thus, evaluates it on the basis of physical appeal instead of the content of the message. This is contrary to 'central route persuasion' which is primarily focused on the 'content' and occurs when a person is influenced by the content of the message.

As per the question, while comparing both the 'routes of persuasion', 'peripheral route persuasion' takes place 'more rapidly' as it takes more time for an individual to assess or evaluate the content of a message as compared to the physical outlook or appeal of the message that directly fascinates them(without any delay). Thus, option A is the correct answer.