1. A group of people that seeks to influence public policy on the basis of a particular common interest or concern.
2.As a reminder, a political party is a group of people who organize to win elections, operate the government, and determine public policy, whereas an interest group is a group of people who share common goals and who actively try to influence policymakers. ... Their specific purposes within the government, however, differ.
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Answer:
Elaboration likelihood model
Explanation:
Elaboration likelihood model is defined as a theory of persuasion that suggested that persuasive messages has a kind of leverage on individuals' attitudes by two different routes, central or peripheral.
It further stated that, in a situation where by there is high motivation and ability to process messages, the individual involved often go the central route. However, when such individual has neither motivation or the ability to process the message, there is tendency to take the peripheral route.
Hence, According to ELABORATION LIKELIHOOD MODEL, people are more likely to carefully evaluate a persuasive message when their motivational state is high, and when they have the ability or knowledge to evaluate the information.
