Which of the following statements is true of subliminal perception? Select one: a. Subliminal perception is also called preatten
tive processing. b. Consumers' attention is directed squarely at the stimulus that is presented subliminally. c. Consumers involved in subliminal perception are exposed to an ad in their peripheral vision. d. Consumers process information which is outside the focus of their attention. e. Subliminal stimuli are presented for a very long time so that consumers easily perceive them.
Subliminal perception is a phenomenon that occurs when a stimulus is very hard to perceive but even then people influenced by it. It is the process of psycho-physics that is given in the 19th century which tells about the absolute threshold where a stimulus can be detected by half times of the chances or 50% chance to be detected. It is the information that a person receives from the environment but not aware of it. It is the reaction to the perception of the stimuli that happened unconsciously that is also called a subscription to the mixture of perception and consciousness. It is the sensory stimuli that are below the threshold of a person.
