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Karolina [17]
4 years ago
10

The marketing manager at Widgets R Us became aware that a leading competitor was conducting an extensive customer survey. Somewh

at alarmed, this manager directed the marketing staff to construct and administer a customer survey immediately. What phase of the Marketing Research Process has this manager likely skipped?
Business
1 answer:
muminat4 years ago
3 0

Answer:

Problem definition.

Explanation:

Problem definition is the process of identifying an area for improvement, a difficulty that needs eliminating, or problem to be solved.

The marketing manager at Widgets R Us did not define a problem before starting their own survey.

Problem definition directs the focus of the survey, without a defined problem the survey will be of no use.

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