Question

Street & Smith publishes the same baseball magazine with exactly the same stories but with 16 different covers to appeal to baseball fans in 16 different regions of the U.S. What is the market segmentation strategy?

Answer 1

Answer:

The answer is 'One product and multiple market segments'

Explanation:

The market segmentation strategy here is One product and multiple market segments.

The product is one product(the magazine story) and this one product (same story) covers 16 different regions of the U.S i.e the same product is selling in 17 market segments.

The advantage of this strategy is that it helps to avoid the additional costs of developing and producing additional versions of the product.