The Maslow hierarchy of need helps marketers to create various marketing strategies because its already provides a way of evaluating the customers' motivations beyond what raw data will give.
<h3>What is the
Maslow hierarchy of need?</h3>
The psychological theory established the motivation theory that models the 5 categories of human needs that helps to dictate an individual's behaviour.
The needs of human according to the Maslow Hierarchy includes Self-actualization, Esteem need, love and belonging need, safety need and physiological needs.
Read more about Maslow hierarchy
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Answer:
Self-Verification
Explanation:
Self-verification refers to verify themselves by other peoples. How other people understand them based on their feelings, beliefs, etc. In other words we can say self views that also includes self concepts and self esteem
In the given situation, since it affects the perceptual process as we recognized that the employees have a good memory with respect to self concept and especially negative information
Answer:
Comparing financial statement amounts from year to year for the same company
Explanation:
When you carry out a horizontal analysis of the financial statements of a corporation you compare how the different accounts have changed over a period of time.
For example, you can perform a horizontal analysis to determine how total costs affect net profits in the income statement. You take the 2017, 2018 and 2019 income statements and compare how total costs have evolved during that period or time, and what percentage do they represent of total revenue.