Question

Kyle wants to buy a new watch. while making the decision to buy the watch, he purchases the brand of watch that his favorite actor wore in a movie. in this scenario, in the context of classical conditioning, the movie that kyle watched promoted the brand of watch using:

Answer 1

The correct answer is embedded marketing. Embedded marketing is being defined as a marketing technique by which specific brands or products are being used by means of having it to be promoted wherein they incorporate the product to another work.