In __________, the test ad is placed in a collection with several other ads, and consumers are asked to read through the collect

Question

BlackZzzverrR [31]

4 years ago

5

In __________, the test ad is placed in a collection with several other ads, and consumers are asked to read through the collect

ion. Afterward, subjects are asked for their impressions of the ads on several evaluative scales.

Social Studies

1 answer:

melamori03 [73] · Answer 1 · 2021-12-22T12:38:04+03:00

Answer:

Portfolio test

Explanation:

Portfolio test is a way of testing and evaluating the advertisement previously. The subjects are then given a chance to give their views about the ads and evaluate them. The evaluation ranges from being much information to be less informative. The subjects are also asked to recall the details which have been mentioned in the advertisement which they can remember easily.